No other liquid has the power to transform an otherwise-predictable gathering into full-throttle revelry.

And now that you’re past the age of slamming low-end shots, it’s time to upgrade your tequila. It’s time that you get to know Partida Tequila. Made from 100% premium blue agave, Partida rides an elegant balance of smooth, clean notes with a complex aroma and flavor.

Its exceptionally pure taste (awarded Gold by the Beverage Tasting Institute) stems from generations of tequila-making expertise. To make the best, they start with the best harvests from their own plantation. Honoring the legacy of traditional Mexican methods, Partida allows their agave seven to ten years to achieve full maturity and better quality piñas, the heart of the plant. The piñas are then cooked slowly, twice-distilled, and aged to maturity - resulting in a full, rich flavor profile.

Partida’s even won five out of five stars from F. Paul Pacult (one of the world’s most accomplished and respected authorities in the wine & spirits world) in The Spirit Journal – a first for an entire tequila line.

It’s the kind of tequila you reserve for giant victories (or a Giant victory).

And for making, quite possibly, the best tasting tequila cocktails.


Get acquainted with PartidaTequila.com.

The bold black bottle, the complex citrus notes, the strong finish. Yes, you know about ABSOLUT 100, the new ultra-premium vodka that’s perfectly suited for your table at home or in the club.

Maybe you had a chance to celebrate its New York soirée, a luxurious, ritzed out, Prohibition-themed evening of revelry. With vintage Model Ts parked outside, a townhouse in Tribeca was transformed into The 100 Club. Gentleman donned their finest pinstripes and ladies their flapper best as the big band blowed and cocktails flowed.

Angelenos got glammed up, too, as ABSOLUT 100 debuted in Hollywood at Les Deux on Halloween. Everyone was treated to an evening of cocktails and sweet saxophone. And of course, the stars came out. Lauren “LC” Conrad was there, so was Wilmer Valderamma, Mekhi Phifer, and Kevin Connolly from Entourage. There was even a special performance by The Pussycat Dolls to round out the lavish evening.

Now that the premiere parties have past, it’s time to start your own.

The toast: to Extravagance Has A Dark Side”.


Explore absolut.com/darkside for more exclusive ABSOLUT events, cocktail recipes, and offers.

The swaggering, smooth spirit deserves its exalted status. Made of winter wheat grown in Southern Sweden, pristine water, and perfected through a continuous distillation process, ABSOLUT 100 is everything a luxury vodka should be. It even arrives in a sleek black bottle that sends a clear message: “Extravagance Has A Dark Side”.

To fête its Gotham debut, ABSOLUT 100 has set a grand stage - The 100 Club, complete with a speakeasy setting, mobster mentality, and killer cocktails. A private entrance and password will lead you into the soirée with a blazing jazz band and a decadence this city hasn’t seen since the Roaring 20s. You’ll have to dress the part, too. But that should be easy: wear a smart pinstripe suit and fedora to match the ladies in their finest flapper dresses topped with feathered headbands.

Then it’s time to reward yourself with an ABSOLUT 100 cocktail served from one of the white-gloved waiters, and mingling with fellow pinstripes and flappers.

Repeat with abandon.


Visit absolut.com/darkside to find out more about The 100 Club, coming to NYC in a Tribeca townhouse this Saturday (10/27), and LA’s Les Deux next Wednesday (10/31).

For you, shorter days mean longer nights and better parties. And better parties start with better vodka. Bring on the night with ABSOLUT 100, the latest premium spirit from the first name in vodka.

Bold and spicy yet smooth and sophisticated, ABSOLUT 100 is a luxury vodka you can relate to. Like you, it mixes well, making vodka tonics crisper and Cosmopolitans richer. Order it cold and neat to savor its citrus and floral notes, or indulge in a bottle when the occasion arises.

Or resurrect the glamour of the Prohibition Era with a vodka martini, served with a big band jazz soundtrack and an umbrella of darkness. As you unwind into the night with drink in hand, you’ll notice your cocktail is stronger, smoother, with a long, warm aftertaste (it’s the strong, silent type). That’s the result of a complex distillation process that results in a more prominent overall aroma. It’s what cocktail connoisseurs call “mind blowing”.

You can call it ABSOLUT 100.

Enter Absolut.com/Darkside.