In The Black

You’ve been introduced.

The bold black bottle, the complex citrus notes, the strong finish. Yes, you know about ABSOLUT 100, the new ultra-premium vodka that’s perfectly suited for your table at home or in the club.

Maybe you had a chance to celebrate its New York soirée, a luxurious, ritzed out, Prohibition-themed evening of revelry. With vintage Model Ts parked outside, a townhouse in Tribeca was transformed into The 100 Club. Gentleman donned their finest pinstripes and ladies their flapper best as the big band blowed and cocktails flowed.

Angelenos got glammed up, too, as ABSOLUT 100 debuted in Hollywood at Les Deux on Halloween. Everyone was treated to an evening of cocktails and sweet saxophone. And of course, the stars came out. Lauren “LC” Conrad was there, so was Wilmer Valderamma, Mekhi Phifer, and Kevin Connolly from Entourage. There was even a special performance by The Pussycat Dolls to round out the lavish evening.

Now that the premiere parties have past, it’s time to start your own.

The toast: to Extravagance Has A Dark Side”.


Explore absolut.com/darkside for more exclusive ABSOLUT events, cocktail recipes, and offers.