Back In Black

You know all about ABSOLUT 100, the new ultra-premium offering from ABSOLUT.

The swaggering, smooth spirit deserves its exalted status. Made of winter wheat grown in Southern Sweden, pristine water, and perfected through a continuous distillation process, ABSOLUT 100 is everything a luxury vodka should be. It even arrives in a sleek black bottle that sends a clear message: “Extravagance Has A Dark Side”.

To fête its Gotham debut, ABSOLUT 100 has set a grand stage - The 100 Club, complete with a speakeasy setting, mobster mentality, and killer cocktails. A private entrance and password will lead you into the soirée with a blazing jazz band and a decadence this city hasn’t seen since the Roaring 20s. You’ll have to dress the part, too. But that should be easy: wear a smart pinstripe suit and fedora to match the ladies in their finest flapper dresses topped with feathered headbands.

Then it’s time to reward yourself with an ABSOLUT 100 cocktail served from one of the white-gloved waiters, and mingling with fellow pinstripes and flappers.

Repeat with abandon.


Visit absolut.com/darkside to find out more about The 100 Club, coming to NYC in a Tribeca townhouse this Saturday (10/27), and LA’s Les Deux next Wednesday (10/31).